Orange Farm
Orange Farm
Orange Farm
Discover
Farm More With Less
Farm More With Less
Orange Farm Technologies began as a farm venture rooted in livestock and crop production. The vision extends beyond traditional farming: to deliver a diverse range of cash crops to consumers while also building digital service solutions that empower farmers. Their aim is to lower barriers in agriculture, create access to better markets, and bridge the persistent gap between farm production and consumer demand
Client
Orange Farm Tech
Industry
Agritech
Year
2025
Services
Strategy, Brand Identity
Discover
Farm More With Less
Orange Farm Technologies began as a farm venture rooted in livestock and crop production. The vision extends beyond traditional farming: to deliver a diverse range of cash crops to consumers while also building digital service solutions that empower farmers. Their aim is to lower barriers in agriculture, create access to better markets, and bridge the persistent gap between farm production and consumer demand
Client
Orange Farm Tech
Industry
Agritech
Year
2025
Services
Strategy, Brand Identity
About Project
Problem
Farming remains one of the most critical industries in Nigeria and beyond, yet it faces persistent challenges:
High barriers for smallholder farmers to access markets and modern practices.
Limited trust and recognition in a crowded agricultural space.
Gaps between producers and businesses such as hotels, restaurants, and groceries that need consistent supply.
For a brand entering both the physical farming and digital service space, the absence of a strong identity risks making them indistinguishable from competitors like Thrive Agric or Soilless Lab. Without a clear brand presence, it becomes difficult to win trust, build credibility, and attract both farmers and commercial buyers
Farming remains one of the most critical industries in Nigeria and beyond, yet it faces persistent challenges:
High barriers for smallholder farmers to access markets and modern practices.
Limited trust and recognition in a crowded agricultural space.
Gaps between producers and businesses such as hotels, restaurants, and groceries that need consistent supply.
For a brand entering both the physical farming and digital service space, the absence of a strong identity risks making them indistinguishable from competitors like Thrive Agric or Soilless Lab. Without a clear brand presence, it becomes difficult to win trust, build credibility, and attract both farmers and commercial buyers
Solution
We set out to build a brand identity that reflects Orange Farm’s dual mission:
Supplying reliable agricultural products to consumers and businesses (restaurants, hotels, groceries).
Empowering farmers with digital tools and services that make agriculture more accessible and profitable.
The identity needed to balance modern agricultural innovation with trustworthy, organic values, positioning Orange Farm as both a farming business and a tech-driven enabler. The result is a brand system designed to communicate clarity, credibility, and growth, ensuring Orange Farm is seen as a forward-looking player in the agritech and consumer food ecosystem
We set out to build a brand identity that reflects Orange Farm’s dual mission:
Supplying reliable agricultural products to consumers and businesses (restaurants, hotels, groceries).
Empowering farmers with digital tools and services that make agriculture more accessible and profitable.
The identity needed to balance modern agricultural innovation with trustworthy, organic values, positioning Orange Farm as both a farming business and a tech-driven enabler. The result is a brand system designed to communicate clarity, credibility, and growth, ensuring Orange Farm is seen as a forward-looking player in the agritech and consumer food ecosystem
About Project
Problem
Farming remains one of the most critical industries in Nigeria and beyond, yet it faces persistent challenges:
High barriers for smallholder farmers to access markets and modern practices.
Limited trust and recognition in a crowded agricultural space.
Gaps between producers and businesses such as hotels, restaurants, and groceries that need consistent supply.
For a brand entering both the physical farming and digital service space, the absence of a strong identity risks making them indistinguishable from competitors like Thrive Agric or Soilless Lab. Without a clear brand presence, it becomes difficult to win trust, build credibility, and attract both farmers and commercial buyers
Solution
We set out to build a brand identity that reflects Orange Farm’s dual mission:
Supplying reliable agricultural products to consumers and businesses (restaurants, hotels, groceries).
Empowering farmers with digital tools and services that make agriculture more accessible and profitable.
The identity needed to balance modern agricultural innovation with trustworthy, organic values, positioning Orange Farm as both a farming business and a tech-driven enabler. The result is a brand system designed to communicate clarity, credibility, and growth, ensuring Orange Farm is seen as a forward-looking player in the agritech and consumer food ecosystem
